Die 20 Gebote für corporate blogging…
Hab sie bei scobelizer gefunden: The Corporate Weblog Manifesto
Zitat:
Tell the truth
Post fast on good news or bad
Use a human voice.
Make sure you support the latest software/web/human standards
(z.B. finde heraus was WC3, RSS, weblogs.com ist und wie Google funktioniert)
Have a thick skin
Don't ignore Slashdot
Talk to the grassroots first
If you screw up, acknowledge it
Underpromise and over deliver
If Doc Searls says it or writes it, believe it.
Know the information gatekeepers
Never change the URL of your weblog
If your life is in turmoil and/or you're unhappy, don't write
If you don't have the answers, say so.
Never lie
Never hide information
If you have information that might get you in a lawsuit, see a lawyer before posting, but do it fast
Link to your competitors and say nice things about them
BOGU. This means "Bend Over and Grease Up”
Be the authority on your product/company.
Zitat:
Tell the truth
Post fast on good news or bad
Use a human voice.
Make sure you support the latest software/web/human standards
(z.B. finde heraus was WC3, RSS, weblogs.com ist und wie Google funktioniert)
Have a thick skin
Don't ignore Slashdot
Talk to the grassroots first
If you screw up, acknowledge it
Underpromise and over deliver
If Doc Searls says it or writes it, believe it.
Know the information gatekeepers
Never change the URL of your weblog
If your life is in turmoil and/or you're unhappy, don't write
If you don't have the answers, say so.
Never lie
Never hide information
If you have information that might get you in a lawsuit, see a lawyer before posting, but do it fast
Link to your competitors and say nice things about them
BOGU. This means "Bend Over and Grease Up”
Be the authority on your product/company.
barbarella - 10. Dez, 16:53
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