Hab sie bei scobelizer gefunden: The Corporate Weblog Manifesto

Zitat:
 Tell the truth
 Post fast on good news or bad
 Use a human voice.
 Make sure you support the latest software/web/human standards
(z.B. finde heraus was WC3, RSS, weblogs.com ist und wie Google funktioniert)
 Have a thick skin
 Don't ignore Slashdot
 Talk to the grassroots first
 If you screw up, acknowledge it
 Underpromise and over deliver
 If Doc Searls says it or writes it, believe it.
 Know the information gatekeepers
 Never change the URL of your weblog
 If your life is in turmoil and/or you're unhappy, don't write
 If you don't have the answers, say so.
 Never lie
 Never hide information
 If you have information that might get you in a lawsuit, see a lawyer before posting, but do it fast
 Link to your competitors and say nice things about them
 BOGU. This means "Bend Over and Grease Up”
 Be the authority on your product/company.