Wie kann ich meine Leser halten? Wie gestalte ich meinen Blog einzigartig damit er in der Blogospere nicht untergeht?
All diese Fragen uvm. beantwortet Mike Rundle in seinem Text:
"Writing for the Web".
"We've seen a lot of sites that look absolutely amazing, but lack amazing content"

Fessle deine Besucher auf dem Blog und achte auf folgende Dinge:

"Chosse your voice and be consinstent

Make sure you understand your target audience before you begin

Either write longer, high-quality posts less frequently, or shorter, low-quality posts mor frequently

Make it scanable and easy to read

Humor gives your site an added mix of personality and makes your company seem more human

Honesty is the best policy. You can't trick the weblog community so don't even try"