Eine sehr gute Literaturliste bietet Martin Röll in seiner Arbeit: "Business Weblogs - Ein pragmatischer Ansatz zur Einführung von Weblogs in mittleren und großen Unternehmen" für eine vertiefende Recherche in dieser Thematik.

[1] Bricklin, Dan (2002): Small Business Blogging, http://danbricklin.com/log/businessblogging.htm

[2] Brockmeier, Joe (2003): Blogging Goes Corporate, http://www.newsfactor.com/perl/printer/20975/

[3] Levine, Rick u.a. (2000): The Cluetrain Manifesto, Perseus Book Group, ISBN 0-738-20244-4 http://www.cluetrain.com/

[4] Goldstein, Alan (2003): Milk-based soft drink looks to blog-up interest, in: The Dallas Morning News 04.03.2003, http://www.dallasnews.com/latestnews/stories/030403dnbusragingcow.760a.html (Username: blogroots@weblogs.com Passwort: blogroots)

[5] Bausch, Paul u.a. (2002): Using Blogs in Business, Kapitel 8 in: We Blog: Publishing Online with Weblogs, John Wiley & Sons, http://www.blogroots.com/chapters.blog/id/4

[6] Wittgenstein, Ludwig (1933): Tractatus logico-philosophicus, z.B. Suhrkamp (2003), ISBN 3-518-12429-3

[7] Pollard, Dave (2003): A Weblog-Based Contect Architecture for Business, http://blogs.salon.com/0002007/categories/businessInnovation/2003/03/23.html

[8] Nickols, Fred (2000): Communities of Practice - Definition, Indicators & Identifying Characteristics, http://home.att.net/~discon/KM/CoPCharacteristics.htm

[9] Kantel, Jörg (2002): Was ist RSS?, http://www.schockwellenreiter.de/webdesign/rss.html

[10] Krcmar, Helmut (2003): Informationsmanagement (3.Auflage), Springer, ISBN 3-540-43886-6

[11] Doctorow, Cory (2002): My Blog, My Outboard Brain, http://www.oreillynet.com/pub/a/javascript/2002/01/01/cory.html

[12] Carroll, Jim (2002): Jumping on the corporate blog wagon, in: Marketing Magazine 30.09.2002, http://www.jacc.com/articles/mktg22.htm

[13] Carroll, Jim (2003): New kid on the blog, in: CA Magazine März 2003, http://www.camagazine.com/index.cfm/ci_id/14022/la_id/1/camagazine/1/print/true.htm

[14] Ireland, Tim (2002): WTF is Weblog Marketing?, http://www.bloggerheads.com/weblog_marketing_wtf.asp

[15] Nichani, Maish und Rajamanickam, Venkat (2001): Grassroots KM through blogging, http://www.elearningpost.com/features/archives/001009.asp

(Alle Verweise auf Online-Dokumente waren gültig am 11.05.2003.)
(via Martin Röll)